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Citizenship and the nation brand

Citizenship and the nation brand

Daydream.  I fell asleep on my laptop and in some parallel universe, the world was Elysium (the science fiction Matt Damon movie).  The difference in the daydream though is that the global wealth divide was the inverse of our actual reality.  In this daydream, much of...

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Reclaim the ‘person’ in personal branding

Reclaim the ‘person’ in personal branding

In the age of social media, online profiles have become the norm.  With the growth of the brand economy, having a digital footprint essentially means you have a personal brand.  “A brand is a promise.  A good brand is a promise kept”, said Muhtar Kent.  So what...

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