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Customer support for ethi-cool brands demands ethical branding

Customer support for ethi-cool brands demands ethical branding

by Lungi Mzimba | Feb 17, 2018 | Impact

I’m interested in understanding where brands go wrong when good intentions ultimately send them down a hellish slippery slope. You know what I’m talking about right? That campaign where the creative team is absolutely convinced that they nailed it, only to have the...

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