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They say it’s nothing personal, just business … Not so with branding
Your work, no matter what you do or offer, is about people. Whether you have a new service design, a fresh concept, a revolutionary idea, or an innovative product that you believe can do wonders, you do it for people. And that means you need people. It doesn’t really...
The future of branding is human-centric
The core values at Border Frontier are opportunity, community and responsibility. So, when I heard Patrick Hanlon, author of Primal Branding, was coming to town, I made sure to book my seat. As it sometimes happens with such events, you walk away with one very clear...
Customer support for ethi-cool brands demands ethical branding
I’m interested in understanding where brands go wrong when good intentions ultimately send them down a hellish slippery slope. You know what I’m talking about right? That campaign where the creative team is absolutely convinced that they nailed it, only to have the...
Citizenship and the nation brand
Daydream. I fell asleep on my laptop and in some parallel universe, the world was Elysium (the science fiction Matt Damon movie). The difference in the daydream though is that the global wealth divide was the inverse of our actual reality. In this daydream, much of...
Reclaim the ‘person’ in personal branding
In the age of social media, online profiles have become the norm. With the growth of the brand economy, having a digital footprint essentially means you have a personal brand. “A brand is a promise. A good brand is a promise kept”, said Muhtar Kent. So what...
Lungiswa Mzimba leads on the process to help you clarify your strategic intent, design the right mix of brand communication tools, and help you navigate challenges to build visibility, facilitate growth, and amplify your impact.
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