by Lungi Mzimba | Jan 4, 2019 | Branding
The core values at Border Frontier are opportunity, community and responsibility. So, when I heard Patrick Hanlon, author of Primal Branding, was coming to town, I made sure to book my seat. As it sometimes happens with such events, you walk away with one very clear...
by Lungi Mzimba | Feb 17, 2018 | Impact
I’m interested in understanding where brands go wrong when good intentions ultimately send them down a hellish slippery slope. You know what I’m talking about right? That campaign where the creative team is absolutely convinced that they nailed it, only to have the...
by Lungi Mzimba | Oct 5, 2017 | Innovation
Daydream. I fell asleep on my laptop and in some parallel universe, the world was Elysium (the science fiction Matt Damon movie). The difference in the daydream though is that the global wealth divide was the inverse of our actual reality. In this daydream, much of...
by Lungi Mzimba | Sep 27, 2017 | Branding
In the age of social media, online profiles have become the norm. With the growth of the brand economy, having a digital footprint essentially means you have a personal brand. “A brand is a promise. A good brand is a promise kept”, said Muhtar Kent. So what...
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