The future of branding is human-centric

The future of branding is human-centric

The core values at Border Frontier are opportunity, community and responsibility.  So, when I heard Patrick Hanlon, author of Primal Branding, was coming to town, I made sure to book my seat.  As it sometimes happens with such events, you walk away with one very clear...
Reclaim the ‘person’ in personal branding

Reclaim the ‘person’ in personal branding

In the age of social media, online profiles have become the norm.  With the growth of the brand economy, having a digital footprint essentially means you have a personal brand.  “A brand is a promise.  A good brand is a promise kept”, said Muhtar Kent.  So what...
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